7 Ways to Monetize Your Theater Program

Classic Ways to Monetize:

1)  Sell full page, half-page, and quarter-page advertisements in your program.   

This could include:

  • Restaurants and businesses near by
  • Cast member’s family and friend’s businesses  
  • Other theatre businesses locally
  • Non-profits that receive a discounted advertisement rate

2) Sell ‘Break a Leg’ ads

Sell ½ page or full page ads with congratulation messages on them from cast member’s friends and family – great way to get parents involved in their children’s shows!

3) Use 1 or 2 Big Sponsors to Fund

Work with 1 or 2 businesses who will sponsor the show and are listed throughout the program with advertisements or included on the title page.


New & Alternative Ideas:

4)     Sell ‘Break a Leg tweets’

Instead of selling whole pages of advertisements, sell 140 characters for a short message of congratulations. These fit more to a page, so less formatting work for you! Sell at a lower rate than advertisements so more people get involved! Example: $2.00 a tweet

5)     Sell Cast Member’s photos

Using the program to advertise the opportunity for families to purchase high-quality pictures of their cast member in full costume on the set! This involves a bit of preparation but is always a big hit! Include an order form in the program with pricing and picture sizes. Once you get the orders – then make the prints and send out!

6)     Donate Wish List Page

Once way to help out school, community and non-profit theatres is to include a Donate Wish List Page in the program. List a couple of items along with a suggested donation price so that patrons can give to specific needs. Ex: We’re raising money for 32 new lights! Help us buy a Fresnel light for $180.00 each. We’ll name the light after you! J

7)     Sell experiences & VIP tickets for the next show!

Create your own Groupo.com and LivingSocial.com deal without the middle man– offer “experience” packages at your theatre where patrons get to enjoy a VIP seat, a backstage tour, light snacks, and early seating. Advertise this opportunity in your program!