Being a great artist means also being a great patron of the theatre performance. There is nothing comparable to live performance where anything can happen… But let’s be honest, seeing all that live theatre adds up $$$! How can we patronize the theater without breaking the bank? I have the ultimate resource guide to seeing free or low-cost theater for you!
1. Have a mission.
Know the direction you're going and be specific. People connect with specificity, not generality. Knowing your mission helps you build that tribe of dedicated and supportive audience.
2. Collect audience info.
Wondering who the demographics of your shows already are? Put out a survey at your shows. Make it fun, giveaway a prize, and get the info. This way you know if you're reaching your ideal audience or spot patterns and consistencies in your ticket-holders. Surveys sound boring, and trust us, they take work. BUT you will not get to know a large amount of information from your audience any other way.
3. Create a position for "Relationship Ambassador".
This position can be paid or volunteer, but their only job is to observe, improve, and expand the audience offerings and make suggestions about how to improve the theatre's relationships. Seriously, it's hard for those of us who work on the other side of the house all the time to really know how to improve it. Get an outside opinion. This could position can be open on a show-by-show basis, or a season at large.